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Batch Bakehouse Logo Redesign | Hollis Anne

Batch Bakehouse Bagels | Hollis AnneBatch Bakehouse Branding Suite Redesign | Hollis AnneBatch Bakehouse Bread Marker | Hollis Anne

Batch Bakehouse Website Redesign | Hollis AnneBatch Bakehouse Tote Bags | Hollis Anne

As I mentioned, one of my favorite classes last semester was Graphic Design. It was an exploratory semester of a range of design concepts – from surface pattern design to iconography to concepting layout design. But the biggest project of the semester was a brand redesign for a local company in need of…how shall we say it?…design rehab.

I hate to say it, but my favorite neighborhood bakery needs help. Batch Bakehouse has the BEST sundried tomato + rosemary sourdough pretzels, gruyére croissants, scali bread – you name it, I’ve eaten it. Their brand is something of markedly less desire ( see their current logo here ). The royal blue / light blue color scheme is forgettable along with its clunky logo and plain typography. For an artisanal bakery crafting food from scratch with local ingredients, they deserve better!

In redesigning Batch’s logo, I wanted to balance the vintage and the modern to reflect their classic approach and forward-thinking East side location. Chocolate brown + light blue has always been a favorite of mine, so I tweaked the color scheme to incorporate their dusty blue color but with a new twist. Since Batch makes everything by hand, I crafted handmade type which can be seen in the logo, on the business card and bread marker. The small wheat mark is a classic symbol that I repurposed for the now by simplifying it to its most basic elements.

The overall look ( I hope! ) is clean and modern, with a little bit of quirk + handmade flair. I think this project has a good chance of making it into my portfolio, so I am already brainstorming how to expand it further. To start, I want to make an entire font out of that handmade type.

For now though, I’m off to go buy that sundried tomato + rosemary pretzel. This project has made me exceedingly hungry.

[ Bagel photos by me, other photos found here and here ]

4 comments   //   design, school


If you live in the Midwest ( or really, any state that’s not touching Mexico or bordering the Gulf of Mexico ), chances are you’re complaining about the weather as you read this. I think we’re all over this winter / spring of brutal cold + polar vortexes. Mother nature can totally suck it.

If we’re practicing optimism however, the frigid temperatures have given me the perfect reason to rationalize summer shopping. I know I said I was trying to reduce my closet, and the good news is I am. It’s just that my haphazard wardrobe was completely devoid of good summer basics, so I spent hours and hours scouring the internet for solid summer pieces from the warmth + coziness of my tiny studio apartment. Why willingly go outside when you can shop WHILE wearing flannel pajama pants + slippers? No brainer.

This nine-square collection is my official summer 2014 purchases. A nice, thick striped tee. A few basic tank tops. Slim-fit boyfriend jeans in a light wash. A summery chambray dress. A lightweight gray sweater. A basic navy blue skirt scored on major sale. Comfy nude heels. An effing amazing one-piece swimsuit*. Pink + leopard sunnies. I already have a few basic tees from Everlane, pairs of shorts + sandals, so all I need now is a big bottle of SPF + gigantic margarita in my hand.

Bring it on summer, if you ever choose to come.

*Way too expensive, purchased after one too many glasses of wine…oops!


striped tee  |  tanks  |  jeans  |  dress ( on sale! )  |  sweater  |  skirt  |  swimsuit  |  sunglasses

3 comments   //   fashion