As I mentioned, one of my favorite classes last semester was Graphic Design. It was an exploratory semester of a range of design concepts – from surface pattern design to iconography to concepting layout design. But the biggest project of the semester was a brand redesign for a local company in need of…how shall we say it?…design rehab.
I hate to say it, but my favorite neighborhood bakery needs help. Batch Bakehouse has the BEST sundried tomato + rosemary sourdough pretzels, gruyére croissants, scali bread – you name it, I’ve eaten it. Their brand is something of markedly less desire ( see their current logo here ). The royal blue / light blue color scheme is forgettable along with its clunky logo and plain typography. For an artisanal bakery crafting food from scratch with local ingredients, they deserve better!
In redesigning Batch’s logo, I wanted to balance the vintage and the modern to reflect their classic approach and forward-thinking East side location. Chocolate brown + light blue has always been a favorite of mine, so I tweaked the color scheme to incorporate their dusty blue color but with a new twist. Since Batch makes everything by hand, I crafted handmade type which can be seen in the logo, on the business card and bread marker. The small wheat mark is a classic symbol that I repurposed for the now by simplifying it to its most basic elements.
The overall look ( I hope! ) is clean and modern, with a little bit of quirk + handmade flair. I think this project has a good chance of making it into my portfolio, so I am already brainstorming how to expand it further. To start, I want to make an entire font out of that handmade type.
For now though, I’m off to go buy that sundried tomato + rosemary pretzel. This project has made me exceedingly hungry.